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Platform & Distribution

Red Onion Creative currently provides AFL Barwon with a complete digital content platform that delivers all core content requirements and many of the outlined desirables. We affirm our ability to continue and enhance this offering, detailed below.

Core Content Delivery

We already provide AFL Barwon with a centralised platform that allows consumers to access:

  • Full match replays
  • Highlights
  • Live streams

All content is delivered in high quality and made available shortly after games conclude (or in real time for livestreams).

Platform Functionality & Integration

We support and enable the following functionality:

  • Post-match content upload, including highlight packages and replays.
  • The platform is compatible across mobile, desktop and smart TV browsers.

    It is our mission to get the best out of your business.

    Paywall / Subscription Functionality

    While a paywall model is not currently in place for AFL Barwon, our platform can support this feature if required.

    This includes options such as free access to highlights, with paid access to full match replays or other premium content. We are ready to activate and manage this functionality in collaboration with AFL Barwon should it become a priority.

    Match Centres

    A complete round-by-round experience built to inform, engage and drive traffic.

    See More Use Cases
    Match Overviews

    The Match Overview page is a dedicated weekly hub combining team lists, player and team stats, results, ladders, livestreams and full match replays. It packages all essential game-day content into one place, making it easy for fans to stay informed and for clubs and sponsors to reach an engaged audience.

    		View Example
    Team Pages

    Team Pages serve as dedicated digital homes for each club, showcasing live stats, team performance data and all related news content in one place. They give fans a central spot to follow their club week-to-week while supporting integrated sponsor exposure.

    		View Example
    Fixture Pages

    Navigation keeps fans close to the action. The live match centre bar on the league homepage shows real-time scores for streamed games and updates with results post-match, while the dedicated Match Centres page gives easy access to every round’s content in one click.

    		View Example
    Branding Opportunities

    Match Centre pages can be custom branded for sponsors, placing them alongside the most viewed content each week. With fans regularly returning for replays, results, team lists and stats, it offers a high-traffic, high-impact space for tailored sponsor exposure.

    		View Example
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