RAD Centre
Promotional Content

The
Brief

Client

RAD Centre

Project

Promotional Content series through partnership with the Ballarat FNL

As one of Ballarat’s leading strength and conditioning gyms with a strong sense of local community, RAD Centre is a key supporter of the Ballarat Football Netball League and its legion of rising athletes. Red Onion Creative was commissioned to help increase the profile and awareness of RAD Centre within the Ballarat FNL community.

Objective:

Deliver multiple 90 second profile and promotional pieces, highlighting the services and opportunities RAD Centre have to offer.
Create engaging and consumable videos for a targeted audience within the BFNL and wider Ballarat community.
Build a sense of identity and community for the brand with personal case studies from athletes that utilise the gym and services.
Provide quality and informative pieces for the audience using interviews with Rad Centre staff members.

The Approach:

The idea to highlight RAD Centre’s high-quality facilities was an early driver for the Red Onion Creative team when imagining and developing the story and look of the videos. Working with the team at RAD Centre we were able to establish the key tones and messages that the client wanted to deliver from this project.

With a focus on connecting with the local community and emphasising the wide range of quality services and equipment at RAD Centre, we implement key techniques to achieve this. By conducting interviews on location at RAD Centre, it gave the audience a first-hand look at the business. Speaking with members from the RAD team, their in-depth knowledge of their trade and facility also provided an insightful look to the brand.

Red Onion Creative also produced several case study videos with clients of RAD Centre, speaking of their personal experience at the business. This provided a unique yet relatable perspective to the business as prospective customers were given a relevant testament from fellow athletes.

The Outcome:

Red Onion Creative produced multiple 90-second video packages for RAD Centre, to be released on the Ballarat FNL social channels as part of a partnership agreement. The videos provided the opportunity for the business to be introduced, highlighted and connected with a targeted audience.

By utilising several key production strategies, the team at Red Onion Creative were able to provide multiple high quality, insightful and engaging video assets. These videos effectively increased RAD Centre’s visibility within the Ballarat FNL community, enhanced its brand identity, and solidified its position as a key supporter of local athletes.

Key Takeaways:

Overall, the project showcased Red Onion Creative’s ability to produce high-quality, engaging video content when working with clients that effectively conveyed key brand messages, connection with the audience, and enhanced reach within the online, social media community.