VFL/VFLW Grand
Final Highlights

The
Brief

Client

Victorian Football League

Project

2024 Grand Final Highlights and Interview Video Packages

The Victorian Football League (VFL) and VFL Women’s (VFLW) Grand Finals represent the pinnacle of the season, showcasing the best teams and players. Red Onion Creative was commissioned to capture and produce high-quality video packages that would encapsulate the drama, emotion, and excitement of both Grand Final days.

Objective:

Deliver two 90-second highlight packages, one for each Grand Final, showcasing the key moments of the games and the winning teams’ experiences.
Produce three 90-second interview pieces for each Grand Final, including Winning Captain, Winning Coach, and Best on Ground Award Winner videos, enhanced with match-day B-roll footage.
Capture behind-the-scenes content that provided an intimate view of the Grand Final day, including pre-match preparations, game highlights, and post-game celebrations.
Create visually compelling and emotive videos that reflect the grandeur and emotion of the Grand Final experience.

The Approach:

Red Onion Creative deployed a skilled team equipped with professional cameras, microphones, and gear to capture every key moment of the VFL and VFLW Grand Finals. The day began with filming pre-match activities, including player warm-ups, fan interactions, and preparations. During the games, operators focused on capturing standout action, coach-player interactions, and halftime strategy moments.

Post-game, the team documented celebrations, from the final siren to medal presentations and change-room festivities. Interviews with Winning Captains, Coaches, and Best on Ground Award Winners were filmed immediately, incorporating match-day B-roll for added depth. The post-production team then crafted polished, emotive video packages with seamless editing and professional audio enhancement.

The Outcome:

Red Onion Creative delivered compelling 90-second highlight packages and interview pieces for both the VFL and VFLW Grand Finals. The videos captured the thrill of the matches, personal triumphs, and the emotional journey of the winning teams. Fans and stakeholders praised the high-quality storytelling, which authentically showcased the excitement of Grand Final day.

The content elevated the league’s digital presence, engaging audiences and providing a lasting celebration of the 2024 season’s pinnacle event. The project demonstrated Red Onion’s ability to deliver impactful, professional video content under tight timeframes.

Key Takeaways:

This project highlighted Red Onion Creative’s ability to manage large-scale event coverage and transform raw footage into emotive, polished video packages. By combining technical expertise with creative storytelling, the team captured the intensity and celebration of the VFL and VFLW Grand Finals, delivering content that connected with fans and celebrated the league’s premier events.