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šŸ‰ No Games? No Worries. Keep your socials running all year-round.

10 October 2025

Welcome back to the Digital Gameplan.

This edition is about closing out the season with a little reflection and a lot of insight. Weā€™ll walk through a simple process that shows you what worked, what didnā€™t, and how to carry those lessons forward.
And if youā€™ve ever wondered when your posts actually get the most attention, stick around to the end for our favorite link of the week.
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šŸ† Celebrate the Season That Was

The end of a season is the perfect time to reflect and celebrate on everything youā€™ve achieved.

  • Highlight Reels & Galleries ā€“ Re-share your best highlights from the year, post some photos, and relive memorable moments. Want to boost your engagement? Put in CTA and get your fans talking!
  • Player & Volunteer Thank-Yous ā€“ Celebrate those putting in the hard work behind the scenes, more often than not, they are everyoneā€™s favourite people! Let them be seen and show how your club values its people with a post dedicated to them.
  • Fun Stats ā€“ Whether your club shone on or off the field, let people know! How many goals did you kick, how many new players pulled on the club colours or even just how many hot dogs you served at the canteen, have the numbers do the talking.

šŸ“§Ā Keep the Updates coming

Keep your community in the know with whatā€™s been happening since the season has stopped.

  • There will always be a few changes during the off-season, introduce and welcome new coaches, recruits or even your committee members!
  • Have your players been working hard and training? Enjoying the break and getting away? Or has there even been some big life updates? See if you can post some clips of them hitting the gym, enjoying a holiday, or celebrating a new chapter in life!
  • Will the club have a new look next season? Show off any facility upgrades or clubroom improvements, you might just get some fans down to come check them out once the action is back.

šŸ“… Build Hype for Whatā€™s Next

The off-season is also the perfect time to build anticipation.

  • Start getting the club ready for next year by sharing registration and information nights.
  • Make sure the numbers are strong on the track as you countdown to the start pre-season training and get excited for Round 1.
  • Next seasonā€™s fixtures will be coming, get creative with how you let your fans know the who, what, when and where of your action!

Sponsors, members, and supporters donā€™t disappear in the off-seasonā€”so neither should your social media. By staying active year-round, your club can build stronger relationships, keep your brand visible, and set the stage for a successful season ahead.
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šŸŒĀ Link We Loved

šŸŒ The Science of When to Post

How long should a video be? It depends on the type of video and channel.Ā Hereā€™sĀ the best video length for each platform including social media.Ā 

šŸ“£ From the Studio

This month, our video team partnered with the Ballarat Football Netball League to deliver the Henderson and McLean Medal Presentation Night, the leagueā€™s biggest event of the year.

The Red Onion Creative team produced the full vote count presentations across all divisions, managed the live event visuals, and livestreamed the entire show for fans watching from home.

The result? A polished, high-quality production with a uniquely Ballarat theme that perfectly matched the prestige and excitement of the night.

And thatā€™s game.

Thanks for tuning in this edition. Catch you next time with more tools, tips, and design wins straight from the heart of the clubroom.

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