Sponsors are more than logos on jumpers or signs on a fence—they’re part of your club’s identity. Done right, sponsored content:

• Amplifies reach by tapping into both your audience and the sponsor’s.
• Adds credibility when you feature businesses that genuinely support community sport.
• Strengthens relationships—both with sponsors (who feel seen) and with fans (who get useful extras).

1 - Include Sponsors in Your Regular Content Series

Do you post a weekly “Player of the Match” or “Highlight of the Week” reel? Add a quick branded frame or a sponsor tagline. Your most-viewed content becomes an effortless shout-out to partners—no extra post required.

2 - Create Dedicated Sponsor Spotlights

Give sponsors their moment, but keep it human. Share why they back community sport, spotlight their staff at a match, or bundle in a limited-time offer for your members. Story-driven posts crush generic “thanks to our sponsor” graphics every time.

3 - Turn Sponsors into Content Partners

Think utility, not advertising:

• Physio sponsor → Injury-prevention tips before big games.
• Local café → Game-day coffee discounts for followers.
• Auto mechanic → Seasonal car-care checklists for travelling fans.

When a sponsor’s expertise solves a real problem, their promo feels like a perk, not a pitch.

4 - Make It Visual

Consistent co-branding—logos, colours, or dual-watermarked photos—looks professional and keeps recognition high. Need design muscle? Check out our Graphic Packages—we’ll elevate sponsor creatives so they slot straight into your social feed.

5 - Keep It Authentic & Balanced

Audience first—always. Over-commercial content tanks engagement. Instead, sprinkle sponsor mentions naturally and lean on short-form video: a 15-second player thank-you or behind-the-scenes sponsor cameo often outperforms long-form ads.

The AFL’s ClubHelp site is a free library of templates, policies and how-to guides for grassroots footy clubs, covering everything from governance and finance to match-day ops.

And that’s game.

Thanks for tuning in this edition. Catch you next week with more tools, tips, and design wins straight from the heart of the clubroom.