With clubs from across the league participating, the media day aimed to capture a comprehensive suite of pre-produced assets, including interview-style content with club captains, for use throughout the year.

Red Onion Creative brought a professional and tailored approach to the media day held at ETU Stadium (North Port Oval). In preparation, the team collaborated with the VFL to develop a set of relevant and specific interview questions, ensuring the content would resonate with fans and suit a variety of promotional contexts.

On the day of the shoot, Red Onion provided all necessary equipment, including high-quality cameras, lighting, and audio equipment. A skilled crew of camera operators and production staff were on-site to ensure smooth execution. Team members were stationed to engage with athletes, ask prepared questions, and direct them around the set to maximize efficiency and comfort. The production team’s professionalism and expertise ensured a relaxed yet productive atmosphere for the players and staff involved.

The media day was a resounding success, with Red Onion Creative delivering high-quality video content that met all aspects of the VFL’s brief. Over the course of the day, interview content was seamlessly captured with club captains, representing every team in both the VFL and VFLW competitions.

The team provided the league with engaging and polished video content ready for distribution across social media platforms and other promotional channels. The videos prominently showcased the athletes, highlighting their personalities and building excitement for the 2024 season.

Red Onion Creative demonstrated their expertise in video production and event coordination, delivering a seamless experience for the VFL and producing high-quality content that amplified the league’s media strategy. The project showcased Red Onion’s ability to manage complex shoots, collaborate effectively with clients, and create impactful assets that drive engagement and excitement for sporting events.