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📱 A five-step guide to uncover your top posts, best times to share, and audience growth

04 September 2025

Welcome back to the Digital Gameplan.

This edition is about closing out the season with a little reflection and a lot of insight. We’ll walk through a simple process that shows you what worked, what didn’t, and how to carry those lessons forward.
And if you’ve ever wondered when your posts actually get the most attention, stick around to the end for our favorite link of the week.
 

Turn this seasons wins into next seasons strategies

The season’s over. Before you switch off completely, take ten minutes to check your social media data. It’s packed with clues about what worked and how to do even better next year.

Here’s your step-by-step guide:

Step 1: Open Insights

  • Go to Meta Business Suite on desktop or app
  • Click Insights
  • Set the date range for your season (for example, April to September)

Step 2: Find Your Top Posts

  • In the Content tab, scroll through your posts
    Sort them by Engagement
  • Write down your top five posts
  • Note the type of each post — photo, video, sponsor update, or something else

Step 3: Check Days and Times

  • Go to the Audience or When Your Fans Are Online section
  • See which days your audience was most active
  • Look at what times they were online
  • Write down the two best days and the two best times

Step 4: Track Your Audience Growth

  • Go to the Overview tab
  • Find the Followers or Audience Growth graph
  • Write down your starting and ending follower numbers
  • Calculate how many new followers you gained

Step 5: Write Three Lessons

  • Look at your top posts and ask what they had in common
  • Check your timing and ask when people engaged the most
  • Look at your growth and ask what moments brought in new followers
  • Write down three clear lessons you can use next season
Examples:
  • Action photos got the most engagement
  • Sunday morning posts had the widest reach
  • Finals week brought in 60 new followers

📌 Bonus Tips

  • Take screenshots of your top posts and save them in a folder called Season 2025 Best Posts
    Export your Insights as a CSV file to keep a full record
  • Create a Google Sheet with columns for post, engagement, and lesson so you can track trends over time
  • Add your best screenshots to a one-page sponsor report to show real results
     
Sign up for our newsletter to learn simple ways to improve your club’s social media and bring in more revenue.

🌐 Link We Loved

🌐 The Science of When to Post

Curious about the best times to share your content? Sprout Social breaks it down with fresh data across Facebook, Instagram, Twitter, and LinkedIn.

👉 Best Times to Post on Social Media
 

📣 From the Studio

This week our team worked with the VFLW to capture and produce social media content from Grand Final day.

Cameras were on-site to film B-roll before, during, and after the game, along with interviews with the coach, captain, and the Lisa Hardeman Medallist.

The result: dynamic videos that showcase the emotion, energy, and highlights of the league’s biggest day.
 

And that’s game.

Thanks for tuning in this edition. Catch you next time with more tools, tips, and design wins straight from the heart of the clubroom.

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