Running a community footy club comes with more jobs than hands to do them. Social media often gets pushed to the side. But keeping a basic online presence helps bring in sponsors, build support around the club, and give players some recognition.

Here’s a simple way to manage your club’s social media in just 30 minutes a week.

Step 1: Set Aside Time to Batch Your Posts

Choose one time each week to prepare your content. Sunday afternoon or Monday night usually works well. Use that half hour to plan and create a few posts for the week ahead.

Aim for 3 to 5 posts per week. Enough to stay visible without adding extra pressure.

Footy content ideas that work:

• Matchday Results – Final score and a short comment on the game
• Player Focus – A photo with a quick stat, milestone, or fun fact
• Throwback Photo – Past players, old team photos, past seasons
• Sponsor Shoutout – Tag and thank one of your club sponsors
• Community Highlight – Auskick, volunteers, or juniors in action

📌 Tip: Save photos from game day into a shared folder so they’re ready when needed.

Step 2: Use a Scheduling Tool

Instead of trying to remember to post each day, load your posts into a free tool that publishes them for you. This saves time and keeps things consistent.

Free options to try:

• Meta Business Suite (Facebook and Instagram)
• Buffer (good all-rounder)
• Later (useful for visual planning)

📌 Tip: Schedule posts for evenings during the week or after weekend games when people are most likely to check their phones.

Step 3: Follow a Simple Weekly Format

Having a set structure means less time planning and more predictable content for your audience. Use a format like this:

📌 Tip: You don’t need to post every day. Just pick the days that work best for your club.

Extra Tips:

• Ask around – Someone already taking photos might be happy to help with posts
• Keep it short – A sentence or two is usually enough
• Use templates – Canva can help your posts look consistent
• Build a folder of ideas – Save past posts that worked well and reuse them when needed

This week’s Link We Love is a ready-made volunteering toolkit from Play.AFL, packed with editable flyers and social tiles

And that’s game.

Thanks for tuning in this edition. Catch you next week with more tools, tips, and design wins straight from the heart of the clubroom.